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Yahoo Publisher Network Beta is available

The new Yahoo! Publisher Network platform is now in beta and If you are interested in being considered for the beta program, please apply here.

Update - Compare YPN against AdSense

I have been using Google AdSense for almost one year. Now I am testing yahoo Publisher Network (YPN) beta (adsense on www.chicagotech.net and YPN on www.howtonetworking.com ). YPN is very similar to AdSense in many ways. The following are different I found.

1. YPN click rate is lower than adsense while eCPM is higher.

2. I like YPN Ad Category and Subcategory. My Adsense always focuses on remote access and VPN. With YPN, I can select what I want to. But it limits two categories for each site (I select computer hardware and security). In the first few days, I had many same ads in the same page. Then I found it was because I used the same banner in the same page. After creating the different banner (480x60 and 240x60), I have different ads and targets more ads.

3. I am little confused about YPN reports. I really like to see tracking report but canít make it work after I deleted the first tracking name. Maybe I just need more time to learn how to use them.

4. Finally, YPN payment terms are net 45 lags behind Google.

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